A travel site by any other name: Expedia modifies moniker

Expedia CEO Mark Okerstrom. (GeekWire Photo / Todd Bishop)

Expedia is changing its name.

It’s only a minor alteration, as Expedia Inc. has become Expedia Group. The new name brings it a little closer to one of Expedia co-founder Rich Barton’s other companies: Zillow Group.

CEO Mark Okerstrom is beginning to put his stamp on the company following his ascension to chief executive last year. The slight name change appears to be a part of that.

“We are excited to introduce the new Expedia Group name and identity to better reflect the global nature of our business, more clearly articulating who we have become and who we aspire to be,” Okerstrom said in a statement. “With this clarity and focus, we can now get on with what we do best: bringing the world within reach for travelers and partners across the globe.”