Good First Impressions: The Home Page
The home page of your website is like a first interview for a new job, except you’re dealing with potential customers. Making a good first impression is imperative, but if you say too much — or not enough — then you’ve potentially ruined a business relationship, as people often visit websites before visiting, calling or e-mailing. If your home page is confusing, they aren’t likely to peruse further. They might even believe your entire business operates in a confusing, disordered way.