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Facebook is launching the App Center to try to solve the app discovery problem

Facebook announced a new venture that they plan to launch in the near future - a mobile App Center, which will be a neutral mobile app discovery tool on the social networking platform. The goal of the App Center will be to have one central location to find social apps, clearly since Facebook dominates social they want to harvest it as much as possible - with mobile being the future - this was a very strategic move. Being neutral between Apple and Google is key, so it’s one place to find apps regardless of what platform you use.