Tumblr adds it’s stamp of approval to blogging analytics tool
Blogging on Tumblr just got a lot easier. A big part of blogging (for serious bloggers) is tracking analytics. For the most part, Google Analytics (GA) does a good job of this, but specifically for Tumblr it falls short. GA was not built for Tumblr, so at no fault of their own, Tumblr users are often times left wondering, how many reblogs do I have, how many likes do my posts get, which posts are the most popular, and so on. This will all soon change with Union Metrics.
During a keynote speech Tumblr’s Revenue and Marketing Consultant Rick Webb announced a new analytics tool, built specifically for Tumblr, which Tumblr officially endorses. Union Metrics has full access to Tumblr’s API, so they can pull in all kinds of Tumblr data. This will be a huge marketing tool for Tumblr, as site analytics has always been something users have been clammoring for. Although GA will still be a useful tool, users can now get detailed reports using Union Metric’s Tumblr analytics.
Union Metric’s analytics will allow Tumblr users to search for a blog, a keyword, a tag, even content source. The analytics tool is currently available only with an invite, but you can sign up now for it. Union Metrics for Tumblr reporting will include:
- Post and note volume to show overall engagement levels and trends over time
- Top contributors and curators to help identify key influencers
- Analysis of posts and tags to surface most popular posts
- Post engagement details, including the full reblog tree and interactions over time