You know Apple Maps is bad when the Apple CEO has to publicly apologize
Yikes! You know things are bad when the CEO of your multi-billion dollar company has to publicly apologize to it’s customers for such a poor product. That is just what Apple CEO Tim Cook did today. In an open letter to customers, Tim Cook says that Apple “fell short” on Apple Maps and are “extremely sorry for the frustration this has caused.”
Since the iOS6 release, all of the Internet has been complaining about Apple Maps, and the problems it has had including the sub-par quality that falls very short of the previous Google Maps version. Cook does mention that Apple was looking to make maps better, with turn-by-turn directions, voice integration and Flyover which is something that was recently discovered Google wasn’t willing to offer with iOS (since they want users to use Android). So in part, it makes sense for Apple to move away from Google Maps, but at the same time they failed with their first version of Apple Maps with it’s poor quality, which isn’t something Apple is known for.
Cook does offer alternatives in his letter, pointing to Bing (who just partnered with Klout), MapQuest and even Google Maps. Here is the full letter from Apple CEO Tim Cook.
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.