Are infographics hurting the Internet?
Steve and Allen from lesseverthing.com posted a humorous infographic about how infographics are “ruining the Internet”. Obviously there is a lot of sarcasm and humor in their post but they have a point they were trying to make which is that publishers are getting lazy and are preferring infographics to text posts.
The reason: “Infographs are usually very pretty, but it’s really a gimmick, they’re not useful content, it’s link bait to get traffic to a blog.” I would have to say on a very low level I agree with that point. I agree because if publishers use infographics alone with no other supporting data, research or text then the visual effect alone is not enough to publish quality content.
Overall though, I disagree with their point. Infographics are not meant to be an entire post but are meant to be supporting data in a visual manner to back up the article a publisher is writing. Just like the old saying goes, “some people are visual learners.” Accompanying a good article with a visual graph is actually a much better presentation. Case in point. Infographics are a powerful tool and I fully support the use of them.
I also think that creating infographics is not an easy task. Unless as they did, pay $150 to have it made. The cost to have it made probably doesn’t balance out the amount of traffic the infographic would drive to the blog. I have made a couple of infographics and again they are not easy and for me took at least 2-3 hours just in Photoshop getting it right to make. You also have to compile the data for the infographics before even starting on it. Plus I have some basic knowledge of Photoshop and experience with it.