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Fashion forward: Styku will change your shopping experience

One of the hardest things about shopping for clothes is finding the right size that fits you. So when I saw Styku demo their brand new virtual fitting room in a video from tech pundit Robert Scoble, I immediately knew this was a winner.

Styku uses Microsoft Kinect technology to scan your body, get your shapely dimensions and fits you to the appropriate clothing size. No longer is guessing the right size to fit you a problem. Styku takes this technology a step further and actually has shirt printing machines that can print out the designs and have a shirt ready for you in just a few hours. The latter part of Styku may seem a bit of a gimmick, but the overall vision here is game changing in the clothing retail business.

Here’s my thoughts. I am at home and I open up the Target app in my iPad. I go to the clothing section, find items I like and pick them out and place my pre-order on what I like. I then go to Target (or any retail chain) and go to the virtual fitting room and get scanned. I leave, come back in a few hours and have all my pre-selected clothes ready for me to purchase, all in the perfect size. The art of finding the right size peice of clothing is no longer needed.

Here’s the short video from Styku that gives you a better idea of what the virtual fitting room would be like. It’s rudimentary right now but thinking bigger picture and a more refined technology and service, this could really change how we purchase our clothes in the future.