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Amazon expands it’s reach into social gaming

Amazon is the world leader in online commerce. You can purchase almost anything from Amazon, and have been able to for years. Now Amazon thinks that social gaming is the next logical step to make money from, which would be through game app purchases. I am not so sure if I agree with Amazon here, however they have the resources and means to make it happen, so why not.

One tell tale sign this may be a risky venture is the recent news with Zynga. For the first time, Zynga is showing clear signs that their social gaming business is starting to fail miserably. Not to say social gaming as a whole is a bad business model, but with Zynga being the pioneer in social gaming with such a sweet Facebook partnership, and experiencing such pitfalls in 2012, it clearly shows this is a rocky road to go down.

Amazon won’t let a bit of risk stop them though. Their first social game is called Living Classics which was created by the new Amazon Game Studios. The game studios is a “new team at Amazon that’s focused on creating innovative, fun and well-crafted games” says Amazon. Living Classics is described by Amazon as:

[…] our first major release, is what we call a “moving object game.” In the game, a family of foxes have wandered into vibrant, animated illustrations from their favorite books including Alice in Wonderland, The Wizard of Oz, and King Arthur. Players help to reunite the foxes by exploring beautifully illustrated scenes and spotting moving objects. You can visit friends, share rewards you’ve earned, rediscover famous stories, and reunite fox families.

Yeah. Here’s the trailer.