The history and art of the logo
A logo should define an entity, and it should encapsulate everything you do in one singular image. With that mantra in mind, creating a successful, simple yet illustrative logo can be a difficult project to undertake.
In this video segment courtesy of PBS Off Book, they talk about how logo’s came about, what’s their purpose and how to create something to communicate to everyone who you are in a memorable and interesting way. PBS Off Book is a web-original series from PBS that explores cutting edge arts and artists.