Last year, each person was worth $9.51 to Facebook
Do you ever wonder just how much exactly you are worth to Mark Zuckerberg and Facebook? What is the value that you bring to the table for the social networking conglomerate. According to new research, each user last year equated to a value of just under $10 each. Considering there are 900 million users on Facebook, that’s not too shabby.
Surprisingly, 60% of Facebook users say they never click on a Facebook ad or sponsored content. So the room for growth in advertising and making money on Facebook is huge, and in the first quarter of 2012 Facebook generated $1.06 billion in revenue. As part of the Facebook IPO, Facebook even admitted that monetizing mobile will be a problem, and the future of Facebook and the web in general is gearing up to be mobilized.
However, according to the research from online MBA, Facebook mobile ads are clicked on two times as much as desktop ads. So Facebook mobile ads are actually worth more money than traditional desktop ads and the room for growth on Facebook mobile is even bigger; and once Facebook figures out the best way to monetize mobile, Zuckerberg will be rolling in the dough even more than he is now.