Discreetly hide your iPhone in your bra using the JoeyBra
Maybe you are going out on a night on the town with a small dress and no pockets, where do you put your iPhone? Or for that matter, how about lipstick or your ID and credit card? Two students thought about this and got tired of lugging around a purse for a night out, so they created the JoeyBra.
The JoeyBra is a simple concept of a bra with a side pocket. You can fit your mobile device in it, or any other small items you might have that you can discreetly tuck away while wearing a dress. The students have JoeyBra on Kickstarter, trying to get funding to get this project going. It’s definitely an ingenious idea, but would you use it?