Report on the State of Social Media

The Nielsen Company who is a market leader in understanding consumers just published a new report on social media that looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.

An interesting finding is that U.S. Internet users are spending a quarter of their online time on social networks and blogs. As opposed to Japan who spends 80% of their time specifically on blogging websites. It’s a stark contrast in online time spent. The rest of the U.S. Internet usage is spread out all over the place from games to email to videos.

Some additional interesting stats are that Females 18-24 are the most active social network users [Guys, hello!] and that Tumblr has tripled its users in that past year which explains why Tumblr just hit their 10 billionth blog post. There are a lot more findings and interesting stats which I posted below.


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