Walmart reportedly eyes game streaming service to rival offerings from Google and Microsoft

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First it was Microsoft planning a cloud-powered game streaming service. Then Google, and now … Walmart?

According to a report from U.S. Gamer, Walmart is the latest big company to think about jumping into the competitive race for game streaming. The video game site reports through multiple anonymous sources familiar with Walmart’s plans, that the company has been talking with game developers and publishers throughout the early part of the year and at the big Game Developers Conference in San Francisco this week.

The report makes clear that Walmart is just exploring such a service at the moment. Walmart previously eyed a video streaming service that would rival with Amazon Prime Video and Netflix before reportedly dropping the idea and choosing instead to focus on Vudu, a video service it acquired in 2010.

Google this week unveiled a new game streaming service called Stadia, looking to shake up the video game world by leveraging its experience in cloud technology. In a departure from today’s gaming landscape, the service runs entirely in the cloud and doesn’t require a console. Though no pricing was announced, Google did show off a Stadia controller with a dedicated button for sharing and saving gameplay on YouTube, and another button to get help from Google Assistant, using a built-in microphone.

Google hopes to beat gaming rival Microsoft and its own cloud game streaming service to market. Last year, Microsoft unveiled the ambitious Project xCloud streaming service, a centerpiece in its vision for cross-platform gaming, that lets gamers play powerful titles like Halo on smartphones.