‘It’s actually my favorite holiday’: Singer Demi Lovato plays to Amazon’s Prime crowd in Seattle

Demi Lovato
Demi Lovato performs at CenturyLink Field in Seattle on Thursday. (Twitter Photo via @joeabber)

Amazon’s latest Prime Day is in the books, and now so is the celebration for employees in Seattle.

The tech giant threw another of its big private concerts at CenturyLink Field on Thursday night. This one featured pop star Demi Lovato, and was billed as a Post-Prime Day Celebration.

Amazon shifted to the Prime concert event in Seattle after years of throwing a party for employees after the holidays, as a well as a big summer picnic. Those events usually featured musical performances by notable acts, such as Maroon 5 and Macklemore.

But as the company’s workforce has grown to as many as 45,000 people in Seattle, Amazon said it saw the need to “evolve” its events.

Those in attendance Thursday night were of course shooting images and video to share on social media. It appears that Lovato’s switch to blonde hair was one of the night’s most OMG-worthy developments.

The singer also played to the crowd of Amazonians by calling Prime Day her favorite holiday.

IM SO EMOTIONAL 😩

A post shared by jasmine (@ddlevonne) on Jul 19, 2018 at 10:37pm PDT