India tech heavyweight Wipro acquires Seattle digital marketing company for $52M

(Flickr Creative Commons Photo / Gabriela Avram)

Rational Interaction, a Seattle-area digital marketing firm, sold to India technology company Wipro in a $52 million deal.

  • The acquisition will help Wipro boost its digital marketing prowess. The company has more than 180,000 employees and annual revenue of $8.5 billion.
  • More than 350 people work at Rational Interaction in offices in Seattle; Bellevue, Wash.; Dublin and Sydney.
  • Rational Interaction is a woman-founded and led company that brings with it a roster of big-name clients, including Microsoft’s retail stores, Azure cloud division and Xbox group; Amazon; Zillow; Google; T-Mobile and others.