I absolutely love this quote:
“Data is the new Oil. Data is just like crude. It’s valuable, but if unrefined it cannot really be used.” — Clive Humby (via IBM presentation).
Big Data is many things. Data is mined everyday, from sources all over the world. Such as pictures, videos, social media sites, transactions, mobile devices, and so on. Everything is data, data is everything. But if you aren’t taking the data and really studying it, making it better, than as Clive Humby said, it’s useless.