Behind-the-scenes with Amazon’s NFL streaming tech; Google inks deal with NCAA; and more sports tech news

Throughout the season, Amazon shipped millions of orders in the United States and Mexico in football-themed boxes. (Amazon Photo)

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every week.]

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: As NBA commissioner Adam Silver said in September, the way we watch pro sports on TV has barely changed over the past 30 years.

Don’t expect the same regularity over the next decade — or even the next few years.

I got a behind-the-scenes peek this week at the cloud technology Amazon used to stream Thursday Night Football games this season to 200 countries and on 600 different devices. This seems like just the beginning of a new trend: huge tech companies like Amazon inking lucrative deals with the top leagues as it becomes easier and cheaper to stream live sports over the internet — and while more people cancel their cable subscriptions. Read the full story here.

Highlights from the week in sports tech

What to watch this weekend: More NFL games with playoff implications — Seahawks vs. Cowboys at 1:25 p.m. PT on FOX is a big one; Falcons vs. Saints at 10 a.m. on FOX and Rams vs. TItans at 10 a.m. on FOX should be good. There are also two games on Christmas Day … Speaking of, there are five NBA games scheduled for Dec. 25, including Cavs vs. Warriors at noon on ABC … College football bowl season continues, with ranked teams facing off next week.

Thanks for tuning in, everyone! Happy Holidays! — Taylor Soper