AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020


The app advertising market is expected to grow 136 percent from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, a mobile attribution company. The report projects that marketing spending will grow at an average year-over-year rate of 34 percent. Growth will gradually decrease as the market matur…Read More