Amazon dumps ‘Freedive’ name for ‘IMDb TV’ as ad-supported streaming service to triple content

(IMDb TV screen grab)

Amazon-owned IMDb gave its free streaming video service six months under the name Freedive before changing channels on Monday and rebranding the service “IMDb TV.”

The ad-supported service launched in January as yet another option for users to stream movies and television shows. The company now says it will triple its content selection with thousands of new titles in the coming months.

IMDb promoted deals with studios such as Warner Bros., Sony Pictures Entertainment and MGM in its news release, saying that users will get to see such award-winning hits as “La La Land.”

The service will also be expanding to Europe later this year.

“With IMDb TV, viewers have discovered TV the way it ought to be — a free collection of premium TV shows and movies available anytime,” Mark Eamer, vice president of IMDb TV, said in a statement. “We deliver a top quality discovery experience that makes it easy to be entertained. With more titles than ever before coming to IMDb TV and our upcoming European expansion later this year, we’re excited for customers to tune in and enjoy all that IMDb TV has to offer, all at no cost.”

IMDb TV can be accessed through IMDb.com, Amazon Fire TV devices and as a channel within the Prime Video app.

Variety noted that IMDb TV runs half the ads of typical network TV broadcasts. Its competitors in the ad-supported video on demand space include Tubi, the Roku Channel, Crackle, Viacom’s Pluto TV, and Walmart’s Vudu.